What features do you need to know to promote your ios app?

In general, the methods of app promotion for Google Play and App Store are the same. In practice, you are free to use the same texts and visuals for both markets. But still, these are two different platforms that have their own characteristics. In order to promote your iOS app, you need to find out about your potential customers.

Person Using a Smartphone

The iOS algorithm is field-oriented. This means that your app name, subtitle, and keyword field define your rank. The iOS algorithm takes words from this field to form combinations and displays them in results.

The rapid development of the IOS application is very lucrative. The IOS audience is younger than Android. This means that there is significant demand. Younger audiences are willing to spend more money on applications for their device.  Half of the iOS users say they had five or more paid apps, compared to 19% of eligible Android users. So creating new ones and advertising them are in demand.

You can promote your iOS app with its optimization, specials visuals. The official statistic of Apple states that 65% of downloads are done from the search. This means that icon and title are important and significant components. Use relevant keywords to run optimization. Their creation for the iOS app is the same for Android. Analyze your application, determine the essence. For example, if your app is about cooking, the keywords can be – “cooking”, “food”, “cook” and so on. Then combine them in phrases. Your aim is to predict the intention of your users.  Too many uninstalls harm your ranking and reputation, so use only related terms.

 IOS and Android algorithms have similar features but differ in vital factors. To promote your iOS app, you need to remember the above things because each platform has its own characteristics. Keyapp.top is a service platfrom for application promotion.

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8 Comments

  1. 1

    There is a whole scheme of how to properly promote your software or game, for example. I think you should use a similar formula that works. For example, I didn’t hesitate to take ideas from large AAA projects to create my game using a href=”https://ilogos.biz/game-art-production/https://ilogos.biz/game-art-production/<. So I think there’s nothing wrong with that.

  2. 2

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  3. 3

    Good afternoon need to develop software for a travel company. We are just opening up, now we are thinking in advance about the development of software. Can you advise us whom to contact?

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    How is sales staff trained? How high is his qualification?

    How is the work of sales workers stimulated?

    Does the company evaluate the performance of sales agents, if so, how?

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  7. 7

    At the same time, I draw your attention to the fact that the quality of translation of marketing texts must be the highest. I have repeatedly encountered a problem when a poor-quality translation distorted the essence of the whole concept. From some experts, I heard that even highly qualified technical translators often do not want, or even cannot, work with marketing texts using technologies that are well known to them. At the same time, I was advised by a reliable service, whose specialists translate english to swedish of the highest quality. Specialists make the translation understandable and accessible to the target audience.

  8. 8

    I agree, this is an important part of the marketing strategy, the icon and the title as the main and significant component.

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