Bladeless, Tower, Among the Latest Range of Lifestyle Fans Launched by Orient Electric


A few days ago in Mumbai, I attended a glitzy launch press meet of a new range of lifestyle fans launched by Orient Electric, one of India’s largest electrical appliances manufacturers. The products had been shrewd in mystery until that day of the launch. The new range of products was in-line with Orient Electric’s long-term vision of cementing their position in the hot and upcoming consumer lifestyle segment.

Aside from the flagship product (Bladeless fan), the company also launched three other fans that are (in my opinion) the pioneers in design and technology breakthroughs.

The event was hosted by Mr. Atul Jain, who is the SVP and Business Head – Fans and has been credited with the launch of many other progressive lifestyle fans over the past couple of years including the renowned Aero Series fans. Mr. Atul Jain walked us through everything we needed to know about the company and the innovations it has been doing in the consumer lifestyle segment.

Everyone’s beloved and Orient’s long-time brand ambassador Anushka Sen aka ‘Chikki’ was also there to launch the products and brighten up the event with her presence. Here are some pictures from the launch set:

orient_lifestyle_fansOrient claims the lifestyle-focused range of fans has been specially designed to add glam quotient to your home interiors. You will have to make an effort to go up close to the product to notice how quiet they are compared to most other fans out there. So, let’s talk about the four new products Orient has launched.

Orient Bladeless

The Orient Bladeless Fan is a thing of beauty. Designed to circulate air through the entire room, the fan can be used optimally in conjunction with say an Air Conditioner to ensure proper distribution of uninterrupted air across every corner of the room – floor to ceiling, wall to wall. It not only helps in air circulation but also temperature distribution.

The fan pulls in the air from the bottom to create a smooth and uninterrupted stream of air through its outlet – which is just an oval disc – a beautiful, curvaceous oval disc.

The Orient Bladeless comes with remote control and has a 7.5 hr standby timer. It’s extremely light so you don’t need to be lifting weights to lift this one. You can somply carry it anywhere in your home with utmost ease.

When you look at the product, it’s a true amalgamation of form and function. Which means it does its job very efficiently, very silently, doesn’t need a dedicated space, and presents no inconvenience at all.

From the outside, the product brims with elegance and quality. And since it has no spinning blades, it is absolutely safe to keep it anywhere. Although that’s not entirely recommended. But you can be rest assured there will be no accidental chopping of fingers since there are no accessible moving blades.

On top of it all, Orient Bladeless lifestyle fan has inbuilt ambient light withcolorcolour options including Off-White, Green, Purple and Blue which you can choose from to create the right atmosphere to match your mood. The curvaceous fan comes complete with a remote control for convenience and ease of operation.

Next up, we have,

Orient Monroe (Tower Fan)

There are few tower fans already in the market but you would not have seen one as sleek and yet powerful as the Orient Monroe tower fan. Tower fans offer up as a good alternative to pedestal fans. The Orient Monroe tower fan occupies no (considerable) space and works so silently you’ll hardly ever notice it is there. It’s perfect for all types of settings be it home, office or any closed space.

The Orient Monroe comes with a 90-degree oscillation feature and can be programmed to function for several hours. In terms of comfort features, it is equipped with all the latest features such as an inbuilt timer, remote control, 3 different speed settings etc. From a usage perspective, the fan is extremely silent in operation, built with high-quality materials and consumes very low energy. Also, the fan has three different modes of use namely Natural, Normal and Sleep and when used along with an air conditioner, this fan significantly increases air circulation inside the room. With such an inimitable design, Orient Monroe tower fan is sure to become the focal point in any setting.

Orient Auctor (3D Oscillating Fan)

Orient Auctor is yet another design leap in the field of oscillating fans. Not only is it aesthetically appealing, but it also packs a whole bunch of features that may (and should) soon become the industry standards when it comes to an easy to use oscillating table fan.

The Orient Auctor boasts a strong and reliable motor, touch control panel, super smooth and silent operation, 360 Degree (3D) Oscillation, consumes very little power and comes with a built-in timer and remote control. It’s like a fan packed with the features of a smartphone. The Orient Auctor does its best circulating air to every nook and corner of the room to provide uniformed cooling.

Orient Proteus (Box Fan)

The Orient Proteus may not be as sleek and stylish as its other siblings but it makes up for it in its slew of features. The Orient Proteus can replace your everyday table fan thanks to its super silent motor and smooth operation. It comes with timer control, 3-speed control panel, and rotating grill to cover more area. It’s a box fan with features of a modern air conditioner.

Actually, on second thought, it actually lifts up the style quotient of any contemporary setting, be it a living room, study room or office. The use of white-grey color scheme imparts premium look to the fan. Designed to be light and easy to move, the Orient Proteus works optimally when used along with an air conditioner to significantly increase air circulation inside the room.


The new range of lifestyle fans from Orient Electric is available online through the company’s partnership with Amazon. They are also available online at and can also be shopped across your favorite nearby retailer.


Apparently, style and innovation are becoming more and more affordable. The prices of the lifestyle fans from Orient range from Rs. 2300 for the Proteus to Rs 6200 for the revolutionary Bladeless fan.


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